15 Best Social Listening Tools 2025

15 Best Social Listening Tools in 2025: Monitor, Analyze, and Conquer

In today's hyper-connected world, understanding what people say about your brand, your competitors, and your industry is no longer a luxury—it is a necessity. Social listening tools empower you to tap into the vast ocean of online conversations, turning valuable insights into actionable strategies. With so many options available, choosing the right tool can feel overwhelming. We compiled a list of the 16 best social listening tools in 2024, catering to a range of needs and budgets.

What is Social Listening?

Before diving in, let us quickly define social listening. It is more than monitoring mentions; it analyzes conversations around your brand, industry keywords, and competitors to gain insights into customer sentiment, identify trends, and proactively address potential issues.

Why Use Social Listening Tools?

• Brand Reputation Management: Identify and address negative comments before they escalate. For tips on this, read about how to handle negative comments on social media.
• Competitive Analysis: Understand your social media competitor analysis's strengths and weaknesses.
• Trend Identification: Discover social media trends and adapt your strategies accordingly.
• Customer Insights: Gain a deeper understanding of your audience segmentation's needs and preferences.
• Lead Generation: Identify potential customers who are actively seeking solutions you offer.
• Crisis Management: Quickly detect and respond to potential crises with a solid social media crisis management plan.
• Content Creation: Discover trending topics to inform your social media content calendar.

The 15 Best Social Listening Tools in 2025:

1. AI Social Media Coordinator by Enrich Labs:

• Overview: For marketing leaders seeking a solution that moves beyond basic monitoring, Enrich Labs' AI Social Media Coordinator provides a perfect solution with 24/7, AI-enabled social listening. Powered with the state-of-the-art AI vision & text recognition, it monnitors, escalates, and analyzes every single social mention of your brand, competitor, and any keyword with unparelleled accuracy and coverage. It automates time-intensive workflows across all major platforms and proactive escalation of brand risks. Unlike generic tools, Enrich Labs' AI Assistants are custom-trained using a company's specific guidelines, ensuring high precision and freeing teams to focus on high-value strategies.
• Key Features: Tiktok/Instagram/YouTube video listening through AI vision recognition, automated 24/7 social trend watch, proactive brand risk escalation, executive reporting on consumer insights, advanced brand protection, and efficient social media management.
• Pricing: Custom pricing based on your specific needs. Visit https://enrichlabs.ai to schedule a demo.

2. Brandwatch:

• Overview: Brandwatch is a powerful enterprise-level platform; it is known for its comprehensive data collection and advanced analytics. It excels at identifying trends, understanding audience demographics, and measuring the impact of social media marketing campaigns.
• Key Features: AI-powered sentiment analysis, image recognition, influencer identification, crisis management tools, and extensive data visualization.
• Pricing: Custom pricing based on your specific needs. Contact Brandwatch for a quote. (Generally considered an enterprise-level investment).

3. Sprout Social:

• Overview: Sprout Social is a user-friendly platform; it combines social listening with social media management features. It is a great option for businesses looking for an all-in-one solution.
• Key Features: Social media scheduling, content calendar, engagement tools, brand monitoring, competitor analysis, and reporting.
• Pricing: Starts at $89/month per user (Professional plan). Higher tiers offer more features and users.

4. Hootsuite Insights:

• Overview: Integrated within the Hootsuite platform, Hootsuite Insights provides real-time data and insights into social conversations. It helps you understand audience sentiment, identify influencers, and track brand performance.
• Key Features: Real-time monitoring, sentiment analysis, trend identification, competitive benchmarking, and customizable dashboards.
• Pricing: Included in Hootsuite Business and Enterprise plans. Contact Hootsuite for specific pricing details.

5. Mention:

• Overview: Mention is a versatile and affordable social listening tool; it tracks mentions of your brand, keywords, and competitors across the web and social media.
• Key Features: Real-time alerts, sentiment analysis, competitor analysis, influencer identification, and reporting.
• Pricing: Starts at $29/month (Solo plan). Offers plans for businesses of all sizes.

6. Talkwalker:

• Overview: Talkwalker is an enterprise-level platform that offers comprehensive social listening and analytics capabilities. It is known for its advanced AI-powered features and its ability to analyze large volumes of data.
• Key Features: Image and video recognition, sentiment analysis, trend identification, crisis management tools, and customizable dashboards.
• Pricing: Custom pricing based on your specific needs. Contact Talkwalker for a quote. (Generally considered an enterprise-level investment).

7. BuzzSumo:

• Overview: BuzzSumo is primarily a content marketing tool, but its social listening features are invaluable for understanding what content resonates with your audience and identifying trending topics.
• Key Features: Content discovery, competitor analysis, influencer identification, brand monitoring, and social sharing data.
• Pricing: Starts at $99/month (Pro plan). Offers a free trial.

8. NetBase Quid:

• Overview: NetBase Quid is a powerful AI-powered platform that analyzes social media data, news articles, and other online sources to provide deep insights into market trends, consumer behavior, and competitive landscapes.
• Key Features: Natural language processing, sentiment analysis, trend analysis, influencer identification, and data visualization.
• Pricing: Custom pricing based on your specific needs. Contact NetBase Quid for a quote. (Typically an enterprise-level investment).

9. Meltwater:

• Overview: Meltwater is a comprehensive media intelligence platform that combines social listening with media monitoring, public relations, and content marketing features.
• Key Features: Media monitoring, social listening, influencer identification, press release distribution, and reporting.
• Pricing: Custom pricing based on your specific needs. Contact Meltwater for a quote. (Typically an enterprise-level investment).

10. Awario:

• Overview: Awario is an affordable and user-friendly social listening tool; it tracks mentions of your brand, keywords, and competitors across the web and social media.
• Key Features: Real-time alerts, sentiment analysis, competitor analysis, Boolean search, and reporting.
• Pricing: Starts at $29/month (Starter plan). Offers a free trial.

11. Socialbakers (Emplifi):

• Overview: Socialbakers, now part of Emplifi, is a comprehensive social media marketing platform that includes robust social listening capabilities. It provides insights into audience behavior, content performance, and competitive landscapes.
• Key Features: Social media analytics, content marketing tools, influencer marketing, and social listening.
• Pricing: Custom pricing based on your specific needs. Contact Emplifi for a quote.

12. Keyhole:

• Overview: Keyhole specializes in hashtag tracking and real-time social media analytics. It is a great option for monitoring events, campaigns, and trending topics.
• Key Features: Hashtag tracking, keyword monitoring, sentiment analysis, influencer identification, and reporting.
• Pricing: Starts at $79/month (Professional plan). Offers a free trial.

13. TweetDeck:

• Overview: TweetDeck is a free social media dashboard specifically for Twitter. It allows you to monitor multiple timelines, lists, and hashtags in real-time.
• Key Features: Real-time monitoring, customizable dashboards, advanced search filters, and team collaboration.
• Pricing: Free.

14. Google Alerts:

• Overview: Google Alerts is a free and simple tool that sends you email notifications whenever your brand, keywords, or competitors are mentioned online.
• Key Features: Email alerts, customizable keywords, and broad web coverage.
• Pricing: Free.

15. Digimind:

• Overview: Digimind is a comprehensive social listening and market intelligence platform that provides insights into consumer trends, brand reputation, and competitive landscapes.
• Key Features: Social listening, market intelligence, influencer marketing, and reporting.
• Pricing: Custom pricing based on your specific needs. Contact Digimind for a quote.

16. Synthesio (Ipsos):

• Overview: Synthesio, an Ipsos company, is an AI-powered social listening platform that provides in-depth insights into consumer behavior, brand perception, and market trends.
• Key Features: Social listening, market intelligence, AI-powered analytics, and reporting.
• Pricing: Custom pricing based on your specific needs. Contact Synthesio for a quote.

Choosing the Right Tool:

The best social listening tool for you depends on your specific needs, budget, and technical expertise. Consider factors when making your decision. For large consumer brands seeking a scalable, tailored solution, consider Enrich Labs.

Enrich Labs: For marketing leaders seeking a solution that moves beyond basic monitoring, Enrich Labs develops role-specific AI agents, which function as dedicated teammates. This platform automates time-intensive workflows, such as 24/7 social listening across all major platforms and proactive escalation of brand risks. Unlike generic tools, Enrich Labs AI Assistants are custom-trained using a company's specific guidelines, ensuring high precision and freeing teams to focus on high-value strategies. Enrich Labs offers deep consumer insights, advanced brand protection, and efficient social media management; it stands out as a tailored solution to tackle core industry challenges.

When evaluating tools, remember to consider:

• Budget: Social listening tools range in price from free to thousands of dollars per month.
• Features: Do you need advanced features, like sentiment analysis, image recognition, or influencer identification?
• Data Sources: Does the tool cover the social media platforms and websites most relevant to your business?
• Ease of Use: Is the tool user-friendly and easy to navigate?
• Reporting: Does the tool provide the reports and analytics you need to track your progress? To understand this better, read about social media KPIs.

Social listening is an essential activity for businesses. By using the right social listening tool, you gain valuable insights into your target audience, improve your brand reputation, and stay ahead of the competition. We hope this list of the 16 best social listening tools in 2024 helps you narrow your options and find the perfect tool.

Ready to see how Enrich Labs can transform your social media management? Visit https://enrichlabs.ai to schedule a demo and discover the power of AI-driven social listening.

Next Steps:

• Explore the free trials offered by many of these tools.
• Request demos from the vendors that seem like the best fit.
• Read reviews from other users.
• Start listening and learning